Anybody who has ever been responsible for setting up a trade show display knows how important a quality pop-up stand is to presenting your product or service to potential clients and customers.
Innovative designs are used to marry form and function in a way that is pleasing to the eye, draws people in and effectively delivers your message.
Lightweight aluminum framing makes most of these units highly portable which is important during transportation and set up. Reinforced bars are typically used to secure the unit once it is in place and provide additional support for any items that are attached to the display. Velcro receptive fabric panels make putting your display together a breeze and items can be attached and detached as often as necessary without destroying the finish. When the show is over, your pop-up stand can be collapsed to a manageable size and easily transported to your next destination.
You can opt for printed graphic panels instead of fabric if you want your display to remain relatively static. Printed graphics make for a more professional overall look but the fabric panels give you much more flexibility and the ability to constantly change the design elements of your display.
With a standard pop-up stand, you get a countertop display area that is perfect for showing off literature or product samples. Some even have inner shelves where you can store supplies and other items not intended for display.
You can choose from a full line of convention and trade show display items including 10-foot displays created to fit most booth spaces. There are also displays that be ordered with extra space on the top to include a custom sign top. That extra square footage can be used to display a company logo or text usually in one or two colors.
Most standard sized units will give you approximately 60 square feet of display area allowing you plenty of room to be creative with your presentation. Additional accessories like acrylic pockets and spotlights can also be purchased and used to set your display apart from the crowd. Some units will even include a case for easy storage and transportation.
Also for sale, you’ll find displays that are curved instead of straight, a configuration that has recently become the standard at many trade shows. Additional items designed for presenting your company include table top displays, banner stands and collapsible literature racks
Ghost panels are made to match the size of the other panels on the stand but they are used as joiners between two separate frames to mimic the look of a single stand. This technique can be used to alter the shape and size of your primary display and give your presentation a completely unique appearance.
Another way to customize your trade show display is to combine your pop-up stand with banner displays, folding tables and other accessories.
When choosing a pop-up stand for your next convention or trade show, it would be wise to select a unit that is not only eye-catching but also an accurate representation of your business.
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